ABOUT US
Bringing Pure, Natural Flavors to Every Home Since 1970
Welcome to YESRA, a brand that celebrates purity, tradition, and authentic taste.
YESRA is proudly owned and operated by Sree Narayana Flour and Oil Mill, a trusted name established in 1970 in Chala, Kannur, Kerala. With over five decades of experience in the food industry, our mill has built a strong legacy of quality and trust among our customers.
Born out of a passion for purity and taste, YESRA was created to bring you a range of 100% natural spice powders, masala blends, and cold-pressed coconut oils — all crafted to preserve their original aroma, flavor, and nutritional value. Every product is made using handpicked raw ingredients, processed under strict hygienic conditions, and packed without adding any preservatives, colors, or artificial chemicals.
At YESRA, we believe that good food begins with pure ingredients. That’s why we are committed to ensuring that every packet carrying the YESRA name reflects authentic taste, freshness, and uncompromised quality. From sourcing raw spices directly from trusted farms to using traditional grinding techniques, we maintain the perfect balance between modern production standards and traditional values.
Our customers are at the heart of everything we do. Whether it’s a homemaker preparing daily meals or a food enthusiast exploring rich flavors, YESRA strives to make every kitchen experience more wholesome, flavorful, and natural.
VISION
Our vision is to establish YESRA as the most trusted and preferred natural food brand, known for delivering pure, authentic, and chemical-free products that enrich every kitchen. We aspire to uphold a legacy where traditional values, honest sourcing, and uncompromised quality come together to provide families with food that is safe, flavorful, and naturally wholesome.
MISSION
Our mission is to craft 100% natural food products using carefully selected raw ingredients sourced directly from reliable farmers. We are committed to preserving traditional processing methods while integrating modern hygiene and quality standards to ensure freshness, authenticity, and purity in every pack. Through transparent practices, continuous innovation, and customer-centric values, we strive to build long-lasting trust and offer food solutions that promote a healthier, more natural lifestyle.
HOW WE WORK?
Procurement
At YESRA, everything begins with choosing the right raw ingredients. Our procurement process reflects the values we have upheld for decades under Sree Narayana Flour & Oil Mill — honesty, tradition, and an uncompromising commitment to purity. We source raw spices directly from trusted farmers and long-standing suppliers who share our belief in natural and authentic cultivation practices. Every batch is carefully selected based on aroma, freshness, and overall quality to ensure consistency in our products. By maintaining strong relationships with reliable growers, we can trace the origin of our spices and ensure that they remain free from artificial additives or inferior substitutes. This grounded, transparent approach to procurement helps us deliver products that stay true to the original flavors of Kerala while supporting small-scale farming communities.
Manufacturing
Once the raw materials reach our mill, they undergo a meticulous yet naturally driven manufacturing process designed to preserve their original taste, aroma, and nutritional richness. We begin with a thorough cleaning procedure where dust, stones, husk, and other unwanted particles are removed through sieving and mechanical filtering. This ensures that every spice entering the next stage is clean, hygienic, and safe for consumption. Depending on the ingredient, the spices are then either sun-dried or lightly roasted to reduce moisture and enhance their natural aroma. Roasting is carried out at controlled temperatures, allowing us to retain the spice’s essential oils and prevent any loss of flavor.
After drying or roasting, the spices move on to grinding. At YESRA, we blend traditional grinding understanding with modern pulverizing machines to achieve fine, consistent textures without compromising the freshness of the raw material. Each powder is further sieved to ensure uniformity, and in the case of masala blends, ingredients are mixed in accurate, carefully measured proportions that reflect the authentic taste of Kerala’s culinary heritage. Throughout the manufacturing process, cleanliness, natural handling, and traditional methods remain at the core of our operations, ensuring that every YESRA product stands for purity and authenticity.
Packing & Selling
After processing, the spices are packed immediately to lock in freshness and preserve their natural aroma and flavor. We use high-quality, food-grade pouches that protect the contents from moisture, contaminants, and external exposure. Every pack is handled in a clean and hygienic environment, ensuring that the purity and quality of the product remain intact. Each packet is labeled with attention to detail and carries our commitment to offering 100% natural and chemical-free products.
Once packed, YESRA products are made available through our own outlet located at Koyyode, Chala, and through various online platforms to reach customers conveniently. Our aim is to bring families spices they can trust—products that deliver the authentic taste of tradition in every meal. With YESRA, every packet reflects our dedication to purity, honest processing, and the long-standing legacy of our mill.